Creating something from scratch, that goes against our throw-away mentality, is something that has always attracted me. After having spent more than 10 years in the fashion industry at the side of a large interest in nature and a recreational lifestyle, this kind of mentality has revealed itself more frequently for every year.

A purchase and an investment in a product are to many people two different concepts. To interpret this difference and show how investing in the right product makes a difference for both you and your surroundings, has been the driving force behind the creation of Crud.

In a world where everything is mass-produced at a rapid pace, we take pride in manufacturing our products with devotion, respect for the materials and sustainability as key words.

We create timeless gear of the highest quality that confident individuals wear with pride, and with time pass on to future generations.
It is both responsible and sustainable, and above all what differentiates an investment from a purchase.

Founder// Alex Bechet